New Product Intake Form

IMPORTANT: Please be sure to include pictures at the bottom of the form. They do not have to be professional photos.

Name *

First

Last

Email *

Product name *

Brand name *

My product will be listed on: *

Amazon.com
Amazon.ca
Amazon.uk

Is your listing HTML or EBC/A+? *

Current Amazon link (write “N/A” if not active, yet): *

Who is your ideal customer? *

For example: women 18-35, gamers, single dads

What are a few secondary target demographics you’d also like to market to?

Please list FIVE key benefits of your product: *

Benefit #2 *

Benefit #3 *

Benefit #4 *

Benefit #5 *

What's your brand story?

What writing TONE would you like for your listing? *

Serious/professional
Playful/casual
A little bit of both

How do you feel about using slang in your copy? *

Love it. The more the merrier!
Hate it. I want to give off a more professional vibe.
I have no idea what slang is.

Who are your Top 3 competitors? Provide LINKS, below: *

Competitor #2 *

Competitor #3 *

How is your product a better/more attractive offer than the three mentioned above? Why should someone choose yours? *

What EXACTLY is included in the customer's purchase and how many of each item? Please include the main product, tools, accessories, bonus items like ebooks, etc. *

Product dimensions *

Product weight *

Product material(s) *

Does your product have any features that cater to health-conscious or ethically-conscious consumers?

For example, vegan, cruelty-free, eco-friendly, made in the USA, etc.

Other important features

Elaborate on the value of these features

Do I have your permission to use a 1-2 sentence snippet of the copy in my portfolio? (Keywords, brand names and niches are removed and text will be turned into an image)

IMPORTANT: Please upload at least TWO photos of your product to Google Docs or Dropbox and LINK here (they don't have to be professional). Do NOT email these. Keeping everything in this form helps me find all your information in one place: *

The Amazon Copywriter

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